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Amazon opens up its Video on Demand service

Posted by Jacque on September 4th, 2008

amz-vidondemand.pngAmazon.com now makes available to the general public its video-on-demand service, through which ad-free movies and TV shows can be streamed on Macs, PCs, and Sony Bravia flat-screen TVs, says Cnet News.

“The ability to watch content instantly without downloading first was among the most requested features of our customers, and now it’s live,” Roy Price, Amazon Video on Demand director, said in a statement.

First tested on a limited number of users, Amazon’s service is now open to all.  Customers can instantly watch movies or TV shows via a Web browser on a PC or Mac.  Amazon is also partnering with Sony to enable users to purchase or rent movies and TV shows directly through Sony’s Bravia Internet Video Link device on the Bravia TV sets.

Amazon will continue to offer movies and TV shows for download via its Unbox application.  User’s TV shows and movies are automatically transferred to their Amazon Your Video Library account, where they can be accessed.

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