Before you launch a blog…
Posted by Jacque on October 9th, 2007
I missed this article in the September 18 New York Times. Thanks to iLibrarian for summarizing these guidelines for individuals, libraries, or companies thinking about starting a blog.
- Determine what you have to offer;
- Decide if your blog will be a marketing tool;
- Define your editorial vision;
- Consider the content;
- Share your thought leadership;
- Be a credible source;
- Decide who will be the writer;
- Choose your partnerships wisely;
- Learn how to engage your readers;
- Know what matters to your readers.
Photo by robinhamman. Creative Commons license.
