There is a growing interest among libraries in social networking and the library’s potential roles as they become aware of how many library users (and non-users) spend time in online social networks such as MySpace.com, to name only one. Just in the last few days I have seen several announcements of educational events about social networks, and of course, the topic has been explored in the last few years at places such as 2005 Internet Librarian in a track on Communities & Collaboration. This year’s Internet Librarian advance program shows a continuation of the interest and, to me, a welcome focus on learning and training and how libraries can educate using new technology tools, including those in the social networking realm.
A very thoughtful blog posting by Meredith Farkas prompted me to take a look at library profiles on MySpace.com. A search (on 8/21/06) of MySpace on terms such as “libraries” and “library” turned up 17 distinct entries, not all leading to actual libraries.
But first, a quote from Meredith’s post to hint at what I was looking for: “A profile that offers nothing but a picture of the library, a blog post or two and a cutesy thing about how we won’t shush you just looks cheesy. I think there is a big difference between ‘being where our patrons are’ and ‘being USEFUL to our patrons where they are.’ … Just putting up a profile does not make the library seem cool, nor does it make the library more visible. I have seen two ways that libraries have used MySpace and Facebook effectively. The first is to get feedback from students. The second is to create a library portal within MySpace and/or Facebook (or whatever social networking software inevitably will come next).”
In my exploration, I noticed that some sites are “general” library sites, while others are designed specifically for teens (the most likely audience in MySpace) and emphasize programs and staff that serve teens and ask for feedback from users. Baxter Memorial Library, for instance, focuses on teens, asks for their input, and includes tips on safe web-surfing.
Hennepin County Library’s profile is obviously designed to appeal to teens, but it also serves as a portal on a number of levels.
Brooklyn College Library counts 1827 friends on MySpace (as of 8/22/06) and provides access to the libraries blog, resources, services, and staff.
Several library entries — I leave them for you to find and explore if you wish — do little more than have a basic presence, providing hours of service and perhaps one or two access points.
What does it all mean? First, I was surprised to find so few library profiles, although I recognize that it is a big commitment to create and maintain a useful, appealing profile. And second, as a user, I certainly wouldn’t be making a return visit to a library profile if it didn’t have something special to offer. Perhaps a niche site — such as one that really focuses on teens or student needs — is the best way to go in MySpace territory. Otherwise we are in danger of just recreating our library website instead of drawing in potential new users in a way that is truly useful to them.